From Frustrating "Button Bots" to Real Conversations Customers Trust

Modibodi sells period underwear online and in retail. Shoppers ask about sizing, comfort, and care before they buy, and every answer has to be careful and precise, often in Hebrew.

They'd already tried button and flow bots. The bots felt robotic and limited, nobody was operating them, and customers still ended up writing in.

Now we set it up and run it for them, in the brand's own careful tone, and 70% of inquiries are resolved without a representative.

"There's no way we use a bot that doesn't feel like a real conversation."

Before implementing AI, Modibodi struggled to find a solution that met their standards.

Most tools felt robotic, limited, and frustrating. The typical "button bot" experience created friction instead of helping customers move forward.

At the same time, the complexity of the business added another layer of difficulty. Customers needed guidance, not just answers—often asking detailed questions before making a purchase.

The team also required deep integrations with systems like Shopify, inventory, and marketing tools to provide accurate, real-time responses.

"We brought problems—and they didn't solve them."

Any solution that couldn't meet these requirements—or maintain the right tone, especially in Hebrew—was simply not an option.

"We brought problems—and they were solved."

Modibodi implemented an AI agent designed to deliver real conversations, not scripted flows.

The system was fully integrated into their existing tools, allowing it to access order data, product availability, and customer history in real time.

More importantly, it was trained to communicate in the brand's tone—careful, sensitive, and precise.

From the beginning, the focus was not just on automation, but on building trust through every interaction.

"70% of our inquiries are resolved without a representative."

Today, a large portion of customer inquiries is resolved automatically, without requiring a human representative.

Customers receive immediate responses—even outside working hours—which helps them make decisions faster and with more confidence.

For the team, this created a noticeable shift in day-to-day work. The constant load of repetitive tasks was reduced, leading to less fatigue and a better overall working experience.

"Having this solution is one of the biggest achievements of the year."

For Modibodi, customer service is more than just answering questions—it's about building trust in a sensitive and personal category.

By replacing rigid chatbot flows with real, human-like conversations, they were able to improve both the customer experience and internal operations.